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Dos Equis has always tried to bridge tradition and the modern world. That’s been their goal since the Moctezuma Brewery was founded by Whilhelm Hasse, a German immigrant, in 1884.
Thirteen years later, Hasse created a beer named Siglo XX (20th century) to celebrate the upcoming century. With the start of the new century, the beer was named “Dos Equis” (literally “Two Xs”).
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