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The quality, strength, and carácter of things in life are measured by time. Tecate is that masculine beer that has lasted through the years. Its flavor, its color, and even its logo have been part of the lives of a lot of men. Tecate thinks it’s important to keep in one's memories the great past that has made the present what it is, and that will keep building the future.
Tecate will keep writing its own history. A history full of boldness, masculinity and carácter.
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